The task was to obtain optimum placement for the various POS materials for the client’s new marketing campaign in over 700 stores within the shortest timeframe. Apart from this, a market analysis was to be drawn up and had to contain the various theme areas of the POS marketing.
The success parameters of professional campaign execution are experienced staff, a knowledge of which message should be conveyed to the retail trade, effective tour planning, sophisticated logistics, qualified execution of measures at the POS also involving the sales staff plus meaningful and results-oriented reporting. For this campaign, too, we provided a full service from one source.
- Fast implementation of the campaign message at the POS
- Positioning the campaign materials within 5 days at more than 700 stores
- Optimization of the visual product placement
- Qualified feedback from the retail trade regarding the product and the competition