The task was to develop a tool for successful sales talks to support sell-through for the client’s sales team in the whole of Europe and to integrate this in the internal retail portal. The tool was to combine various themes with each other and, in addition, be available to all retail partners and distributors as an interactive training solution.


Communication and visualization play a major role in the “jungle” of security software providers. It is imperative in this branch to clearly set one provider apart from the competition, to be convincing and always one step ahead – and this is exactly where we started: Training video meets sales guide – online combined with offline. Content: Didactic concepts and production of a sales guide with product-related sales topics, development and production of a training video including creation, script, and story flow. Programming and animation, VO casting, tone, and mix-out in 13 languages. Integration of a multiple-choice test to check knowledge.


  • A modular kit with a clear USP
  • Increase in sales advice to suit requirements in all 13 countries
  • Clear increase in customer loyalty
  • Quadrupled rate of recommendation
  • More profound expert knowledge and increases in turnover
norton partner
sales guide